What is Search Engine Marketing?SEM or Search Engine Marketing is the process of gaining website traffic and attention by paying for ads on search engines. The term Search Engine Marketing was previously used as an umbrella term involving Search Engine Optimisation and any paid search activities. As the industry evolved, the meaning of SEM also changed. It is now used to refer to only the paid search. Some digital marketers generally use Search Engine Marketing or Paid Search to refer to a paid listing, while the term Search Marketing is used to refer to both Search Engine Optimisation and SEM. There are some other terms that marketers use to refer to SEM activities:
- Paid search ads
- Paid search advertising
- PPC (pay-per-click) – These are advertisements in which you are only charged for every user that clicks on your paid ad.
- Another PPC (pay-per-call) – There are some advertisements, specifically the ones that served to mobile search users, that may be charged by the number of clicks that resulted in a direct call from a smartphone.
- CPC (cost-per-click)
- CPM (cost-per-thousand impressions)- The payment mode of most search ads are based on the number of clicks (CPC or PPC), but some advertising options may also be sold on a CPM basis.