- June 20, 2019
5 Big Reasons Why You Need SSL in 2019 and How to Get One
In today’s fast-paced digital landscape, businesses who want to penetrate the online world have a lot of things to consider. This includes SEO, digital marketing, website design and development, as well as offering value to users online. However, there is a more critical factor to consider when you start your online endeavours – online safety. This can be done by acquiring a Secure Sockets Layer, more commonly known as SSL. In this article, we will share with your what SSL is, why you need it, and how it can help your business in ways that you never thought of. Establish Trust In the online community, it is understandable that people have doubts. Is this website trustworthy? Is my personal information safe in this platform? As an online business person, you have the never-ending responsibility to secure your customer’s trust. Otherwise, business will fail and that is not something any entrepreneur wants. One way to establish online trust is with SSL. What is an SSL? An SSL can help establish a web of trust, this term refers to the hierarchy of devices that goes through multiple levels of verification to allow administrators to pinpoint who their users are and where these users are accessing your services. That way, admins can determine what provider these users claim to be. This is very similar to a workplace environment. In an office, employees trust their superiors, while the supervisors trust their managers – and the chain continues even further. If this chain of trust is sound and secure, the whole company can be deemed secure as well. In terms of SSL, having an SSL certificate with strong encryption offers the public a way to trust your company will be seen under a better light. Although SSL is not a one-way ticket to building public trust, it sure is a good way to start. A company that doesn’t provide such security has lesser chances of obtaining the trust and respect of the online community. That right there is an important fact to consider as you proceed with your online endeavours. Counter Information Theft Once a user submits information to a website, this information goes through a channel of computers before it actually reaches the server it intends to reach. During this process, the information is at risk of being stolen by third-parties. Imagine that you own an e-commerce website, you want to sell items to your audience. If your potential customers send their information through your portal, without SSL, information such as credit card numbers, names, and contact information can easily be stolen. If a customer’s information is stolen and their credit card has been breached, your company’s name and public trust will go down in flames. SSL provides security for this information. It will encrypt any information that a user submits to a website and make it readable only to the intended receiver. This process is made possible by adding random characters to the information which can only be decoded by an encryption key. While the said information is going through the channels of computer systems, any third-party cannot access the information without the key. Required for Online Payments After reading the information above, you may start to think about what SSL means for online payments. Well, simply put, it is an absolute necessity! Vast amounts of valuable information including credit card details go through channels of computers once a user inputs the said information. In order to make online payments to e-commerce websites, establishing an SSL certificate is a must since you plan on taking online payments. Encrypt Communications and Services Other than the implications of an e-commerce site regarding information on the internet, there are plenty of whole host web-based services that can benefit a lot from an SSL certificate. An SSL certificate can implement encryption that provides enhanced security to important and private email messages and text messages as well. Another notable use is the creation of a secured channel that can help route traffic that supposedly goes through unsecured channels, such as FTP or when two networks establish are connected through VPN. If you provide a way to provide end-to-end encryption for the information communicated through these channels, you are able to secure confidentiality and a way to verify the data that go to and from the two networks involved. Failing to do this puts you in a terrible position wherein you are susceptible to online threats whose main goal in life is to hijack your data. Without proper SSL certificates and encryption, these cyber hijackers can easily intercept the transmitted data, decrypt it and use it for their own purposes. It is required in 2019 The biggest reason why you need SSL is because the internet’s king – Google has made it mandatory for all website to offer this level of security. In an effort to ensure a safer browsing experience for users all over the world in 2019, Google has made it a requirement that websites have SSL certification. By the end of last year, any website that has failed to comply will suffer consequences, especially such that involves their traffic. This isn’t just a requirement for e-commerce websites. Google is making it a requirement for every website, regardless of type. Whether you are a restaurant website, a photography blog, or even a regular business site, you have to have an SSL certificate. Users who try to access a website that has failed to secure an SSL certificate will receive a “not secure” message from their browser. Even more so, the notification will advise the user to leave the website for their own safety. This means bad news for any website that plans to build customer trust and establish a steady flow of traffic. Everyone wants to establish a safer online space, and SSL is the way to go in order to make this happen. As an entrepreneur who plans to dominate the online space, it is nearly impossible to maintain an online presence, build public trust, and enjoy the numerous benefits of a steady flow of traffic without an SSL certificate. If you haven’t done so yet, then it’s time to get working. Let’s say that it is 2019 and you still don’t have an SSL certificate. How do you remedy this? Here are a few tips from our experts over at your friendly neighbourhood digital agency, Dasho Digital. The one thing that makes a website secure is having an SSL certificate Step 1: Host your website with a dedicated IP address SSL certificates are great to offer security for both your website and its users. The first step to get the certification is to host your website on a dedicated IP Address. You can get this done in an affordable manner through StableHost. This platform offers cheap dedicated IP Address packages that can last for years. They even offer great support and performance. Another option is to update your account on your current web hosting service and make sure that your plan includes a dedicated IP Address. This will probably cost you a little extra, but it will be worth it. Step 2: Buy and Activate a Certificate Now it is time to provide some proof that your website is actually your website. This can be done by creating an SSL certificate. The latter comes in the form of a simple paragraph that includes characters that only your site should know. An example of this is a really long password or string of code. With an SSL certificate, people who visited your website via HTTPS, the said password is verified. Only when it is cleared will the service approve your website’s legitimacy and encrypt the stream of information that will go to and from it. Once you get your hands on an SSL certificate, all you need to do is activate it and you are good to go. GoDaddy is a good place to start if you want to buy an SSL certificate. They offer reliable web hosting services, domain names, and site builders as well. If you’re looking for an all in one ticket to winning over the internet, this is a good place to start. Step 3: Use HTTPS You’re almost done! Great job getting to this point! Now that you are armed with an activated and installed SSL certificate, there is one last thing you need to do. Yes, at this moment you have secured your website with SSL, however, your users might need a little more guidance and protection. In order to ensure that your users benefit from your newly obtained SSL certificate, they have to be accessing your website through HTTPS. Not every page needs to be optimised for HTTPS, you only need to do this for login pages and checkout pages. Basically, any page that will take in user information, regardless of how important or mundane the information seems to be. What you should do is update all the important pages to use HTTPS links, which are secured with SSL and you’re done! There will always be people out there whose main goal in life is to make the internet an unsafe place. Here exists hackers, credit card thieves, and the bad kind of data miners – all of which want to take advantage of the billions of people who use the internet every day. As an online entrepreneur who owns a website, it is your responsibility to offer security to your audience and provide them with a safe place to share their information if they need to.
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