Thriving in the business industry is not easy. It requires a lot of effort, time, money and hard work. When all the effort, hard work, time, and legwork that you’ve invested don’t generate a positive outcome, things get frustrating.
What’s even more disappointing is when money is involved and you have expected revenue in a specific timetable but didn’t happen. This is where SEO Service in Sydney takes centre stage. This is a common scenario for businesses that invest in SEO campaigns. Working hard with results feels extremely fulfilling and as much as possible, businesses thrive for that.
Being in the competitive world of business, SEO is one of the strategies used to stand above the rest. It is a powerful marketing tool that can help businesses create a platform for success online through increased web traffic, web visibility, and customer conversion which provide apparent revenue. On the other hand, if there’s one thing that almost all of the businesses know about SEO is that it is time-consuming.
It is one of the many reasons why executives and decision-makers are intimidated to start an SEO initiative despite the knowledge of its necessity. Yes, SEO takes too long to deliver results due to a number of contributing factors. If you are trying to figure out how to guarantee the success of SEO, it will surely take time.
Plus, there are other elements that you need to consider as you continue to work on this marketing campaign. Here are some insights into the process of SEO Service in Sydney, which can help to explain why it is time-consuming as well as helpful tips to become more successful.
Understanding SEO Service in Sydney
Alright, so before we discuss the reasons and factors why SEO takes too long to generate positive results, let’s talk about the process of SEO in a comprehensive manner. As soon as we understand how it works, it’ll be easier to grasp why it is time-consuming.
Search Engine Optimization (SEO) is not your typical marketing campaign – it is constantly transforming and builds opportunities for marketing a business. This marketing initiative has no magic formula and shortcuts which is why a lot of people are hesitant to give it a go.
Businesses need SEO in order to keep up with the competitors in the market by helping it increase the amount of traffic visiting websites over time. It works around the specific keywords that users search on various engines and when the keywords on your website match what the search, hey will likely click on it.
This is why keywords are very important in SEO rankings. With the right strategies, your site will receive higher rankings, which results in an appearance on the first page of the search results. Given this, more visitors will visit your site, resulting in increased web traffic and ultimately providing businesses with revenue.
Although keywords are not the only factors to be considered for a successful SEO campaign. You should also invest in the domain name, high-quality and relevant content, high-value backlinks and the location of the site. When these factors are incorporated and done right, the success of your SEO campaign is guaranteed. In addition, having said these factors, you may already have an idea that it really takes time.
Quality is prioritized over quantity and when you invest in that, it is a given fact that time is something that you need. Given that Google’s algorithm is continually changing, you have to develop strategies in accordance with its rules not only to receive higher rankings but to avoid penalties as well. Furthermore, let’s discuss the main reasons why SEO services in Sydney take time.
The Reasons Why SEO Takes Time
Competitor Analysis Takes More Time Than You Think
First off, just think about the number of competitors out there – the number of websites that go around the internet. If you are thinking about how to boost your business online, your competitors are having the same thoughts as well.
Some of your competitors might already be ranking very well on the Search Engine Results Pages (SERPs) and it is for certain that you want to be on equal ground with them In such conditions, you will have to research about your competitors and make a thorough analysis of their websites. This task alone is already time-consuming, especially when you are on the pursuit of discovering what the competitors are doing.
Your competitors may already have been working on their strategies for decades and if you are a newcomer, there’s no need to be discouraged. The competition is an important factor in ranking and it could be fierce. Learning about their strategies and understanding that it took them time as well as patience to succeed is highly important.
Creating and Establishing Quality
With Google’s updates and algorithms that prioritise quality along with relevance, your SEO strategies should work around it too. If you are working on quality, it is important that you take time to create high-quality and relevant content.
Remember, “Content is King” in SEO and your success online shall rely on it greatly. Aside from that, Google also takes time to acknowledge the quality of your content. Once you have created high-quality content, the next step would be to promote it properly.
To establish your content, Google will evaluate the engagement with it, trace the number of visitors, and the bounce rate. Of course, the number of links will matter, especially links built over time, as well as links from various sources and it is one of Google’s indicators of how well or poor your content is.
Content creation needs to be taken seriously – it should be focused and relevant to a certain topic. It should provide users with answers to their specific queries about your products or services. Doing this will certainly take time and there are no shortcuts.
Google Rarely Trusts Speed
Speed isn’t everything – Google rarely trusts that. In particular, the links that gain too much popularity in a drastic manner. SEO is not a fly-by-night success especially if you are working to cover the entire backlink workflow, which is directly related to your content.
Although your site has quickly gained popularity, Google would still doubt your credibility since it is built to manipulate SEO rankings. Gaining Google’s trust is very important in achieving online success and in pursuit of that success, you should aim to earn popularity in a moderate manner.
This way, you will earn better, higher rankings as well as trust. As Google’s algorithm continues to transform, it has become more proficient in detecting spam. So, if you are building backlinks and content drastically to increase rankings, stop doing it. You will not accomplish anything by doing just that, rather, Google will tag your site as spammy and receive unwanted penalties.
Takes Fine-Tuning Along the Way
Another important consideration that you should think about is that Google does not stay the same. As years go by, Google becomes better and better by improving its algorithm – so does other search engines like Yahoo! and Bing.
These search engines are constantly transforming and the way they rank websites can change before you know it. Panda and Penguin algorithms are the top and dramatic updates by Google that made a huge impact on how websites are ranked as well as SEO strategies.
These are changes that you can’t control, however, you have the power to change your strategies as a response to it. You need to adapt to these changes, thus, time is needed to work on it. Remember, what works now, may no longer work the next day. So, this is another factor that makes SEO time-consuming.
We are now living in the digital era. The growth of technology is rapid and as it continues to advance, people are more inclined to it. Over the years, technology has transformed massively. In as much as it provides us with convenience, especially in terms of doing online transactions, shopping, building brand awareness, etc., it can also affect how SEO works.
How? Nowadays, there is a great cultural reliance on mobile devices and it has affected Google’s indexing. As more and more people depend on mobile devices to search, Google has developed mobile-first indexing. Put simply, this update primarily uses the mobile version of the content for indexing and ranking.
This change encouraged businesses to make their websites mobile-friendly and responsive to provide the user experience. In developing a responsive website design, there are a number of elements that need to be considered such as the page loading speed, content, ease of navigation, etc. Given this, there is no question why SEO will take time because each element needs you to pay close attention. In addition, as technology expands, SEO rules and regulations will continue to change as well.
Google has more than 200 ranking factors. Sounds a lot to take, right? Your budget plays a great role in the implementation of your SEO campaign. Why? Simple because if you have more money to invest in your digital marketing initiative, the more people can work on your campaign and you can hire the best SEO company in Sydney.
You will have more heads to work on the most important ranking factors as well as more factors to cover. The more money you spend, ultimately, the more popular you will be. Aside from that, it could also affect your advertising goals. So, companies or businesses with less budget may take a longer time to accomplish their SEO goals compared to those who have enough budget to spend.
Money can’t guarantee a faster trip up the organic rankings, though – again, there are no shortcuts. However, you can use the money to improve your conversion rate and user experience. Might as well invest in other marketing approaches such as social media postings.
Yes, SEO takes too long but it doesn’t mean that it is no longer worth it. You might be asking, how long? There is no definite answer to that. Considering the various relevant factors that go into every SEO campaign strategies, and there is no magic formula, the length of time SEO takes to deliver results can vary.
If you are looking forward to building your empire of success, then there is one thing that you need to understand – SEO has no end. It’s not a one-and-done approach. It doesn’t mean that you should discontinue optimising your site the moment you see results – that’s now how it should be. Think about how far you’ve come, and the moment you stop, it is for certain that your competitors will outperform you and you’re back to square one.
Going back to the question, how long does SEO really take? The answer is simple. As long as you are still working to improve your business online, SEO will continue to take time.