If you are a business owner or a digital marketer, then you are the hero of this story. Once upon a time, in the land of search engine spiders and rankings, Google took over nations after nations with its amazing knowledge about everything. Everyone sought wisdom from all over the world.
However, Google does not know all these things on its own. Google is helped by digital marketers, content creators and business owners like yourself. However, one day, Google has noticed that some of its users are not getting the content that they are looking for due to the abuse of the use of keywords and linking. Because of this, Google has decided that it will implement an algorithm that would ensure that the people are getting what they need.
Even the best SEO companies in Sydney and all over the world had to stop and figure out a new way to get in Google’s favour.
There are two giants in the digital marketing world that you could bring along to your journey to being a high-ranking company in the search results. You, the hero of this story, are facing a difficult decision. Which one do you take with you to victory?
What is the difference between SEO and PPC?
Let’s get down to business! Frankly, you do not really have to choose. SEO and PPC may be using slightly different methods to get your customers and site traffic, but at the end of the day, they will contribute to your success. That is if you use them correctly.
However if you are under budget and you would like to know which one you should invest in first, then keep reading.
SEO in Sydney can help your business stand out against your competitors, but the results of site optimisation take time. It also needs constant updates and consistent efforts. Search engine optimisation targets organic search. This means that, sure, you may spend on the team who would work on your SEO efforts, but your clicks and traffic are yours.
The people who clicked on your website actually searched Google, saw your page on the results and clicked on it for information. The output you get from optimisation is free.
On the other hand, PPC or Pay-per-Click charges you for every click that you get. But it does not charge you for no reason! PPC allows your page to INSTANTLY have a place on top of the search result page!
This does not mean that you do not have to exert any efforts at all. You would need to bid for a keyword on an ad platform for you to win that place on top of the search result page. You still need content or an ad to associate with your paid position.
PPC can come in the form of the following:
This is a method that requires you to constantly push out fresh content. There are some SEO Services in Sydney that would gladly manage your content as your PPC strategy plays out.
Who has not heard of social media? Everybody is on Facebook, Twitter, Instagram and other platforms. These platforms actually offer PPC services that can help you diversify your target market.
As mentioned previously, if you can afford them— why not both? And if you can’t, the decision would depend on your goals. If you want a steady growth with no rush at all, you should invest in SEO first. However, if you are looking for a fast output, then PPC would not fail you.