Change is the only constant thing in this world and as years go by, a lot of changes have occurred that made a great impact on how business and marketing works. With technological advancements, businesses have shifted from brick and mortar stores to e-commerce sites leveraging the internet.
As the digital age arises, people are getting more reliant on the internet for their needs as well as wants, may it be products or services. As such, over the years, businesses have aimed to reach their pinnacle of success online using various marketing approaches and one of which is SEO (Search Engine Optimisation).
With time, search engines are getting better and better as it aims to provide users with the best search results for a certain keyword. Thus, algorithms were developed and with the right SEO initiative or strategies, a business can build a platform for online success as well as an empire. In terms of SEO campaigns, one of the most essential ranking factors is backlinks.
Keyword stuffing is not the only factor that influences the success of the SEO initiative, but the quality of the backlinks being built. Link building has been a favourite strategy of digital marketers who recognise its relevance, although it can be a challenging yet worthwhile task.
Despite the fame and popularity of link building, some people still don’t understand what backlinks are, why it is important and how to get quality backlinks for their sites. To help shed a light on this situation, we\’’ discuss everything you need to know about backlinks and how to use then in SEO services in Sydney.
Backlinks: Their Meaning and Purpose
First things first – you need to learn the basics of backlinks and what it is exactly. Understanding the meaning and purpose of backlinks do not require any technical experience and you don’t have to get overwhelmed with it. So, we’ll keep this simple.
Backlinks are incoming links to a webpage that are considered as internet manipulators. Basically, it links one particular site with other external websites which contain links to this site. Meaning, when you visit a certain web page or site, it will lead you to that particular site as a form of reference.
In such conditions, backlinks can greatly help search bots to crawl your site, allowing search engines to rank your website based on its relevance and quality. Undoubtedly, business owners who have websites always aim to get more backlinks since it is an important ranking factor.
In addition, backlinks allow you to gain more visibility by attracting a primary audience. The more relevant and high-quality your backlinks are, the more valuable you become in the eyes of search engines, especially Google.
Although, not all backlinks are created equal. In as much as you want to use your friend’s blog post as a reference, a link from Forbes is more authoritative. In short, the difference is massive. Before you start working on getting and building backlinks, you need to understand that it takes a lot of time, legwork and effort.
Link Building Explained
In connection with backlinks, it is important as well that you understand what link building is. Link building is one of the essential strategies used in SEO. Simply, it is the process of getting other websites to link back to your website, thus, the backlinks. It is an integral factor that drives referral traffic and increases a site’s authority.
When you build links, you are allowing Google and other search engines to determine whether your site is a quality resource worthy of citation or not. Given this, the more high-value backlinks you have, the higher rankings you shall receive.
In link building, there are right and wrong ways. Certainly, if you desire to accomplish long-term viability of your site and business, make sure to invest time and effort in natural or organic link building. Simply put, you are earning your links and not just buying them or acquiring it through manipulative tactics or Blackhat SEO.
Yes, blackhat SEO can help you gain online visibility and drive traffic drastically, but it can also get you penalised by Google, eventually leading to your site being banned from the search results. Hence, it is imperative that you only engage in the white hat SEO link building to guarantee your site’s success.
Why Backlinks Are Important In SEO
We’ve mentioned several times that backlinks are important in SEO in Sydney and you must be eager to know why. First off, link building (the process of creating backlinks) is a major factor that impacts how Google ranks web pages. Google emphasises that if you aim to improve your site’s rankings, then, you should take time to increase the number of high-quality sites that link to your pages.
Another factor that affects your ranking in the eyes of Google is link popularity. Meaning, if you are building links or aims to get links from other sites, always choose authoritative ones or sites that have already built their reputation. This way, search engines will crawl and index the content of your pages as relevant.
Furthermore, when Google rolled out there Penguin algorithm, the whole landscape of backlinking has changed. Before, low-quality links are still considered when ranking a site, but as per the algorithm, only high-quality and contextual backlinks are considered by Google.
The backlinks should be relevant to your niche and your goal is to get links from authoritative and relevant sites. Yes, the number of links matter but keep in mind that quality should be your priority, not quantity.
Simple Link Building Strategies: How To Get High-Quality Backlinks
In your pursuit to achieve better site rankings, you should engage in organic or natural link building. In as much as it is tempting to try the manipulative tactics of blackhat SEO, you must not fall for it, though. Now, here are several simple link building strategies that you could start working on in order to get high-quality backlinks:
Content Creation & Promotion
If you are looking for the best and simplest way to build high-quality links, then you should create compelling, unique, high-quality content. It is an excellent way that you could attract attention from the audience and if they like it, they would naturally want to reference and link to, as well as tell people about it.
A high-quality, compelling and content is most likely to be shared by the readers on social media platforms and it is a great way to expose your content to the others. Plus, a relevant content is what Google really approves of, hence, if you create more of it, you will ultimately receive higher rankings from the said search engine. Tutorials and how-to-guides are a couple of good examples of the types of posts you need to work on.
Reviews & Mentions
Make sure that your the products or services that your site offers are visible to influencers in your industry. The best ways to do it is through reviews and mentions from influencers in your niche, may it be bloggers or people with a large social media following.
If the influencers give you a positive review or mentioned you, you can expect that their followers will notice you, hence, you can gain more visitors to your site – an excellent referral traffic. It is wise to take advantage of their influence to gain visibility and traffic.
One way to get backlinks for free is through guest blogging. You just need to find blogs in your niche and request to submit your compelling and high-quality content. This will help you get solid one-way backlinks and increase traffic as well as better search engine visibility.
Keep in mind that the blogs in your niche may already have a lot of audience and subscribers. Meaning, if you submit a blog post to their site, you will be exposed to their audience and with a relevant content, you can get more people to notice it.
Submit To Web Directories
Web directory submission is another easy way to get backlinks. There was a time that this approach was popular among digital marketers. However, since finding a legal web directory is tough, a lot of people have turned their backs on this approach.
On the other hand, if you do find a legal web directory, you can get backlinks and in the same general industry or niche. Just be careful, though. You must avoid using any automatic direct submission tactics to prevent any problems with Google, such as getting your site banned from the search engines.
Backlinks have always been a major search engine ranking factor, despite the many changes and updates in the search engines’ algorithms. Building high-quality links are one of the best ways you could do to improve your site’s rankings, drive referral traffic and increase your site’s authority. When done right, you can accomplish your business goals and build your venue of success online.
The best SEO company in Sydney recommends that you must always think of quality first before quantity. To ensure that you build high-quality SEO backlinks, you need to keep your links relevant to your niche, make friends with authority websites and concentrate on websites with real traffic. If you’re asking when to start working on high-quality backlinks – the answer is NOW.