Despite being in the age of technology, many still do not get the importance of SEO. If you are an SEO professional in Sydney, then it can be quite frustrating when you are in an environment wherein your work is not understood or appreciated.
SEO is important if a company wants to create a buzz online. No one can deny that online presence can significantly boost a company’s sale. Unfortunately, since some business owners are not educated on how SEO can help them, they may be a little weary about investing in optimising their website for search engine results.
Effective website optimisation, like other good things, also needs good funding. So you can imagine how much of a challenge it is to convince your boss to boost the budget for SEO when they are not familiar about the time commitment and value of it.
What can you do to make your boss understand the importance of SEO?
You must help your boss understand the terminologies.
As you may know, the SEO industry has a lot of jargons much like other industries. For your boss to understand what you do, you need to take time and educate your audience about the basic definitions of SEO and how it works. Understanding the process can give your boss a better idea of what you are doing and why you are doing it. Therefore, it gives them a better understanding of why your department needs a better budget.
You need to explain the steps and why you need to take them
The SEO Service in Sydney does not stop at what you see on the surface of the website, it is actually more about what happens behind the scenes. As much as everybody wants to see instant results, this is simply not possible.
Some business owners have difficulties in trusting SEO because of the time it takes to see and feel the outcome of all the work that went into it. When the result they want to achieve does not turn up within their expected timeframe, they tend to get scared or discouraged from investing on optimising their websites.
Once you have explained how the process works and how the results are achieved through the course of actions that you take, your bosses can set their expectations based on a more realistic goal and time frame. Understanding the process will help them trust SEO for their business little by little.
You need to use the right explanation for your audience
In educating the people you work with, you need to be able to convey your goals in their language. You need to answer the question, “What does it mean for us?”, for example, if you are dealing with your IT professionals, then they would like to know the technical details in which they will be involved. You need to let them know if there are any bugs or fixes that they would need to work on in the process.
If you are speaking with the marketing department, they would be less interested in the technicalities but would have more interest in how your SEO strategy plans on attracting the right audience to the website.
While big bosses normally do not care for the intricate details of your SEO plan, all they need to know is what to expect (the results) and when to expect it (time frame for when the outcome will be visible). They are more interested in seeing the results of your work.
You need to document the progress of your work
Since a lot of people are still not very familiar with how SEO works and SEO does not really give an instant outcome, some people may think that you are not really contributing anything to the company. Even the best SEO companies in Sydney experience this kind of doubts in their work.
To avoid being in an awkward situation, you need to document and back up your data on your SEO strategy. You need to create reports and proofs of progress. Remember to keep your reports simple and with minimal jargon so your audience can understand what is going on.
You need to build up your name and credibility
It is hard to be credible regarding a field that other people do not even understand. You can start building up a good reputation by showing that you can be a good leader in your department. Show some initiative in creating contents and articles about the company that is beneficial to your target customers.