It is not easy to explain how web pages are ranked to individuals who are not into SEO. SEO is a progressively complicated field that you have to be constantly studying, so for one to be able to do good, they must have the capability to handle a wide variety of detailed subjects.
We will be covering nine major items that you have got to know to be able to have a good search engine optimized ranked webpage. This nine-point checklist may even get to help you explain how to rank in 2019 through SEO to other people. Discussing SEO ranking to people outside the profession can be quite overwhelming.
You may find yourself asking “How do I explain how a web page is ranked to a person who is unaware of how SEO works?” You can’t just whip out a notebook and start unloading months worth of knowledge onto a non-SEO professional. There is actually a long list of details that you need to consider in SEO ranking for you to be able to rank on Google’s search results as well.
The reason why SEO ranking is getting increasingly complicated every time is that the SEO ranking factors gets updated every once in a while. For example, there are more SEO ranking factors now than there was before. Some factors had minor modifications or some are completely changed. Some get added and some get removed. The bottom line is that on that long list of factors, there are only nine main ones that you need to understand.
1. Your web page should be crawlable and should have accessible URLs
Your web page should be crawlable to rank well. What does crawlable mean? The Google search engine consists of a crawler that index your data and helps with the algorithm. Simply put, we want Google’s crawlers or spiders to be able to come to your page, understand and process the content that you have available (from texts to images, visuals and videos, and other elements that you have on the page) so they are able to include it in their web index.
This is the most important SEO ranking factor there is this 2019, and it would not be changing anytime soon. If Google’s crawlers can’t get into your website, there is no point in discussing the other factors at all.
2. Your web page should have effective keyword research
You don’t need to bombard your web page with all the keywords in the world, that can actually hurt your SEO ranking and chances of getting ranked in Google searches. You only need to know the words and phrases that your target audience or other searchers are actually using to get answers to their problem that is related to the content, product or services that you are offering.
Your goal here is to pinpoint the primary keyword that best defines your company, product and/or services. Once you have that primary keyword, you can start generating a set of secondary keywords that are relevant to the searcher’s intent. All your keywords, terms and phrases should have the same intent so that the content can serve them. Having the primary and secondary set of keywords will significantly help in all the optimization efforts.
3. You should investigate the SERP to find out what Google believes to be relevant to the searcher
One way to go about this SEO ranking factor is to do some research on SERP. This means that you have to do a search query in Google to see what comes back to you. Depending on the information that you acquire, you can analyze the information and figure out what Google believes to be relevant to the keywords that you have used.
You have to take note of what Google thinks is the content that can answer the searcher’s question. By obtaining this information, you can narrow down and pinpoint the intent. You need to find out the kind of content that is required, and you have to understand what might be missing from your content and/or keywords to be considered relevant to the searcher.
4. You should have the most credible individual create content that will solve the searcher’s inquiry
This SEO ranking factor actually has two elements to it. Number one, we want someone who is an expert on the matter, someone who is persuasive and someone who is authoritative on the subject matter to create the content.
The reason for this is that we want to establish credibility. We are trying to build and amplify a good name to make link building and social sharing more likely to happen. We are trying to show the world that our content is dependable. We are telling the searchers, the visitors and Google that the content that we are producing is reliable. Number two, our goal is to be able to assist the searcher’s purpose and to solve their task or problem.
We want to be able to do that better than anyone else on the first page. At the end of the day, no matter how much we optimize the webpage, no matter how advanced or fortified our SEO is, if the searchers are unhappy with our results compared to the other results, our SEO ranking would suffer.
5. You should make it a habit to publish compelling title tags and meta descriptions
Things change over the years, but one of the SEO ranking factors has not. Google still use meta description quite often. This may have been going under your radar, but there is actually a high percent of the time when the page’s meta description is used. However, there is something that plays a bigger part, the title.
The title has an even higher percentage where it is used and believe it or not, Google sometimes uses snippets of the URL as well. So, what do we mean by snippet? A Snippet is a crucial element to your SEO efforts. A snippet determines how it displays in the search result. They say that one should not judge a book by its cover, but this is not an ideal world, people do judge.
The way Google displays your result plays a part in determining whether people would want to click on your listings or choose someone else’s listings. The snippet gives you the opportunity to express that the searcher should come and click your result instead of the other ones.
Optimizing this from both a keyword perspective using the words and phrases people uses, as well as the click perspective based on the relevancy of your content, you can definitely win.
6. You should intelligently employ primary, secondary, and related keywords
One of the SEO ranking factors mentioned earlier is having an effective keyword research. Now, you have to employ those keywords strategically to assure Google that your content is relevant to what the searchers need. Aside from the primary and secondary keywords, you would also be needing related keywords.
What are related keywords? Related keywords are words and phrases that are semantically connected that Google is going to view as proof that your content is related to the searcher’s query through the page’s text content. There is an emphasis on “text content” on this statement since if you put the related keywords on the visuals, video, or other embeddable formats, Google may not be able to easily translate this into data, they might not count it at all.
If the related keywords are not in text form, Google may not treat it as page content. You need to show Google that you have relevant keywords on your page.
7. You should use rich snippets and schema markup to enhance your content.
First of all, what are schema markups and rich snippets? A schema markup is a code or a semantic vocabulary that you can put on your web page to assist the search engines to return more informative results to users, while rich snippets are the structured markup data that are added to the webmasters. These snippets aid the search engines to understand the web content better.
These two elements sound similar since they are both structured data and they both are useful in getting a good SEO ranking, but they do have differences. Rich snippets are just additional information that can show review stars, and affect the rating review that you may find on the local box results, while schema markup focuses on the crawlability of the website.
Using rich snippets and schema markup is not always possible for everyone, but in the case that this opportunity is available to you, make it a habit to take advantage of it. For example, in the case that you are getting into Google news or in the case that you are in in the position where you can get visuals and images or set featured snippets then you utilize these features.
8. You should have your page optimized for page speed
Again, although it is a popular saying that you should not judge a book by its cover, it really helps your chances when your web page is presented well. Make sure that your visual looks appealing, credible and professional. It should also be good from a UI perspective and you should ensure that it is also amazing from a user experience perspective.
Your goal is to make life easier for the searcher, so they should be able to go all the way through and accomplish their goal easily on every device at every speed. Security is also an important element in this SEO ranking factor. Security is vital. HTTPS is not the only way to indicate that your web page is secure, but it is a big part of what Google cares about right now. It has also been a big focus on the previous years and it will still continue to be a focus from here on out.
9. You should know who will help amplify this and why?
Putting effort into having the best answer really pays off. If you have a great set of content there would be people and publications who would be willing to help you amplify your web page. Word of mouth does not only work in real life, but it also works over the internet.
It is a very good sign if you are getting solid links and mentions across the web and social media. If this starts to happen, your content can be seen by Google’s crawlers as highly relevant and high-quality content which could definitely land you a good SEO ranking. Go ahead a check your content right now! See if you have given enough attention to these nine SEO ranking factors. If you take some time to focus on these factors, you are increasing your chances of ranking well on Google.