The popularity of video content as a digital marketing material this 2019 is on the rise. You can say that this has been a full-blown video revolution for marketers this year.
According to the statistics by Wyzowl, 63% of businesses have started incorporating video marketing into their strategies. A number of businesses have started feeling that video marketing has become a vital element for their content marketing strategy this 2019.
The usage of video content is increasing rapidly, and it would be not a big surprise if it will reach new amazing heights sooner than we have expected. This digital marketing trend is powered by the businesses who believed, tried, and proven that video marketing is giving them a great return on their investments.
There is no question about video marketing being one of the newest must-have tools to add to your strategy toolbox. If you are still an unbeliever, you may still be asking questions like: Is it really worth your time, effort and money to even consider using videos for boosting your business? Will you have enough resources to be able to create and integrate video content into your content marketing strategy? You may still have doubts, but the answer is quite simple. The answer is a big YES. This is not only because it is a digital marketing trend right now, but because video marketing is actually one of the most versatile and profitable digital marketing tools out there.
8 Reasons to Use Video Marketing for Business
If you still need more convincing, here are eight good reasons why you should consider using video marketing in promoting your business:
1. Video Content boosts engagement, conversion, and sales
To make such a strong statement about video marketing, one must have supporting data. Video contents are capable of making you some serious earnings. According to statistics by Insivia, by adding a product video on your landing page, you can increase conversions by 80%.
The Treepodia team has also gathered data that proves that video marketing does work well no matter what category of business you intend to deploy it in. Video content can also convert your views and engagement into sales. There has been a study that shows that 74% of users who watched an explainer video about a product ended up buying it. Help your business and boost your sales as early as now. Start creating exciting product videos as soon as possible.
The effectiveness of video content should not be a big surprise anymore since people are visual-centric. Vision is the most dominant sense that people have. Majority of the information that is transmitted to the human brain is visual. If you think about it since pictures can boost engagement in great lengths, imagine how moving pictures can drive your sales to the roofs.
2. Video Marketing is a great investment with amazing returns
It is mentioned earlier that a lot of business has proven and tested that video content gives a good return on investment. It is true that video production is not the cheapest or the easiest way to promote your product. It takes time, effort, patience and money to produce one good video content, but once you see how it performs in boosting your sales, you would feel how it is worth every second and penny.
Another fact that you need to know about creating your video content is that it does not have to be perfect, but it does need to have relevant and amazing content. Research shows that users react more strongly to videos that explain the product or service clearly. Meaning to say, no matter how amazing the effect and the footages you use on your video content, people would still not like it if it has confusing content.
Make sure to have a good combination of great footages and content with clear a clear message about your business.
3. Video marketing can help you build trust
For you to make conversions and sales, people would have to trust you and your brand. The whole point of creating content is to create long-term relationships with your audience; both the existing ones and the ones you intend to reach.
Hard selling is not yet phased out, but this method is no longer effective nowadays. You should focus on providing interesting and relevant information to people, once you have established credibility, your target audience would feel that you are credible; they will come to you on their own.
It could not have been better said than Mark Schaefer, the Executive Director of Schaefer Marketing Solutions: The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.
Video content is going to do it all for you. It is going to keep your audience engaged and it would fire up emotions from the people watching it. Due to this digital marketing trend, YouTubers have become the most powerful social media figure to promote your brand. The age of the internet still has a few setbacks like how people are still afraid about buying products and services online because of their fear of being scammed and cheated.
Video marketing can help elevate this fear since it can present your products in a conversational form. This approach creates a sense of being relatable which is why 57% of consumers say that videos gave them more confidence to purchase online.
4. Google is Loving Videos
On average, people would only view your website for 3 seconds if they do not see anything interesting. Having video content makes the probability of increasing the time spent by visitors on your site. As you know, the longer the exposure, the more trust is established.
This also signals search engines that your site has good content. Moovly statistic says that you are 53 times more likely show up first on Google if you have a video embedded on your website. Also, the fact that Google owns YouTube now, has a significant effect on the increase in how much videos affect your search engine rank.
It is advisable for you to optimize your videos on Youtube for SEO. You can do this by writing interesting titles and descriptions, adding a link back to your website, products, and services, giving potential customers the way to take the next step, and exploring the world of interactive videos, to encourage actions even more.
5. Mobile Users are attracted to video content
Did you know that 90% of consumers watch videos on their mobile? From Q3 of 2013, mobile video views have grown quite significantly high. YouTube statistics show that mobile video consumption rises 100% every year. Expect that your video audience will keep getting bigger and bigger.
Google also says that smartphone users have more tendency to feel a sense of personal connection to brands that show video content or ads on their devices. The growing popularity of mobile video content means brands need to be more aware of the personal experience that people have on their smartphones.
6. Everything can be explained by video content
The best way to launch a product is to show a video of how it works. Users say that they watched an explainer video to learn more about a product or service that they are considering to buy. That is why most businesses who use video marketing believes in having an explainer video on their homepage.
If you are trying to explain a complicated concept to your audience, an animated video can do the job. Animations can give life to concepts that no text or live video can do.
Think about it, do boring talking heads sound good to you? Surely you do not think so too.
Animated video is a great combination of entertainment, nostalgia, and simplicity. That is why they work.
7. Video marketing can connect with even the laziest buyers
Video content is a great way to educate your audience since it is easy to absorb. People are too busy and too tired to have time to make an effort reading long product descriptions or read deeply about a service. People nowadays prefer to see the product in action instead of having to imagine it themselves.
This drives video preferences to a higher rate. If you plan on trying to capture a wide audience, video marketing can do the job. It works on so many levels. When creating video content make sure that you are not only focusing on what they see but also on what they hear.
8. Video marketing can encourage the audience to share
Michael Stelzner stated in the Social Media Marketing Industry Report that 60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016. This only proves the effectiveness of video content and why it is rightfully one of the digital marketing trends of 2019. Social media platforms also encourage the use of video content with their new features.
For instance, Facebook has launched the 360 Video, Live Video, and Lifestage, which are all video-centric features an app. Just recently, Instagram added in its 60-Second Videos and Instagram Stories. Twitter has released Periscope, and YouTube is the second most popular social network in the world. You must keep in mind that in the social media context, people are more likely to share your video content if it connects with them emotionally.
Factual, emotionless videos are less likely to appear shareable to the users. People would share a branded video with their friends if it was entertaining. You may want to focus on creating fun and entertaining videos to encourage social shares. Emotions do not equal to ROI but social shares can increase traffic to your site, and you can take it from there. Since you have stayed up to this point, enjoy these bonus tips:
Bonus Tip 1: Try Video Ads, they are amazing!
Did you know that the average click rate of video ads is 1.84%? That is the highest CTR of all digital ad formats! Video Marketing is highly effective on social media platforms. To give a few examples, Facebook projected the value of video ads on its platform, and they learned that 74% of the total Ad Recall can be achieved already within the first 10 seconds of the video.
Bonus Tip 2: Adding a Video Content on your Email Campaign is effective! Since you have already made an effort of creating a video for your marketing, you might as well incorporate them everywhere, including your email marketing campaigns. An introductory email that includes a video receives an increase in click-through rate by 96%! These are some top video trends in 2019 that you may want to know:
- This is just a reiteration that the majority of consumers prefer video content over reading. This trend in consumer preference will lead to a rapid increase in the need for videos in content marketing. You will find that videos will be used more for attracting an audience and generating leads. A lot of potential buyers don’t want to talk to salespeople. This is where video can influence sales in later stages.
- Video contents with substantial content and an okay production quality will win over video contents with high-quality production but no substance. No video effects can make up for the lack of sense and entertainment of a material.
- The more you post on a social media platform, the more chances that your brand will get noticed. Since there is a good amount of acceptance towards good enough production quality.
- Brands will try to start formulating a new content marketing strategy including video contents. To stand out, you will have to consider how different video formats and channels can support each other.
- Storytelling will be more important than ever. Your content does not only have to be substantial, but it also has to tell a story. People can easily read through a list of facts, but it takes great content marketing to be able to tell a story that makes people go “Yes, I need this product/service.”
- Video content is effective, that is proven and tested. What you do need to test out is what kind of video works well with your brand. Can a short video tell the story of your brand? Or will a longer video do better? Can your brand be effectively represented by an animated mascot or do you need live people to portray your brand better?
Video marketing is becoming more accessible to brands. It is also becoming more popular every day. Video content is gaining its popularity because of technological advancement nowadays, it is also because it has become easier to spread it all around the world.
Planning a video marketing strategy for your business requires creativity and some knowledge of how people think. Emotionally charged, creative video content can go viral on the Internet in a matter of days. So get creative!